WIC is a nutrition program that provides healthy foods, nutrition education, breastfeeding support, and referrals to healthcare and other services, free of charge, to Massachusetts families who qualify. They reached out to us to create some budget-friendly (very friendly) social and broadcast videos to create awareness of their program to newly pregnant moms. We also worked with them to create some longer form videos to educate WIC users on how to use and maximize their benefits. In both cases, the requested was fun, engaging creative that broke the mold of typical public assistance marketing communication.

Prenatal Campaign

WIC How-To Videos