GM seems to keep finding me. It’s followed me around in my career from Digitas to Mullen, I have worked across all media for many of the brands and GM cards. I’ve worked on websites, long-form consumer brand videos, integrated vehicle launch promotions, radio spots, banners, print ads, retention and acquisition mailers.

I also spent a significant amount of time getting immersed in the world of NASCAR thought their many partnership. Here are just a few sample of some of those pieces that stood out, either creatively or because they performed well for GM. These spots tapped into the fanatical nature of the NASCAR fan to promote the GM Card–the Official Card of Richard Childress Racing. Turns out, it was as popular on the award circuit as it was on the race circuit.