One of the most genuine and inspiring companies I’ve had the pleasure of writing for is this family-owned whole food supplement company in tiny Palmyra, WI. My biggest challenge as a writer was their unwavering commitment to transparency. If they didn’t have a study to back it up, we couldn’t say it. And the language had to reflect exactly what was noted in the study. Amazing for consumers. Amazingly challenging for writers. Either way, it was a privilege to write for them – on everything from packaging to videos and collateral to a full website refresh – conveying their sincere commitment to changing lives through science-backed whole food-based supplements.